![]() MUJI Coop Sapporo Kitahiroshima (Hokkaido, DM).Sales Growth Year-on-Year by Product Category Japan Mujirushi no hon, Tokyo: Libroport (in Japanese).MUJI Online store operated by Ryohin Keikaku.(Excluding the supply to other receives Inclusive Business Leader Award. Product development project in Kyrgyzstan, Kenya, and Cambodia, approved as a BCtA initiative hosted by UNDP. In China, Ryohin Keikaku approved the copyright. MUJI concentrates to open stores in China. Yearbook of the current survey of commerce. METI (Minister of Economy, Trade and Industry). Japan Marketing Journal, 122, 84–98 (in Japanese). Customer joined product development: MUJI case. Consumer culture theory (CCT): Twenty years of research. The author examines how the MUJI brand concept succeeds in process innovations. It has become an approachable and friendly lifestyle adviser brand, not just a simple one. In the context of its customers, MUJI has good methods and tools for communication. The simple streamlining of MUJI designs is naturally applicable to many different countries, and as a consequence these concepts are accepted in a diverse range of countries. These concepts and original product development create process innovations. The brand concepts of MUJI are unique “ No Brand Logo,” simple design, and not “ This is what I really want” but “ This will do.” To realize these brand concepts, MUJI has a unique method of product development that includes the following three principles: (1) selection of materials, (2) streamlining the process, and (3) simplification of packaging. As of the end of February 2017, 35.3% of its revenue comes from overseas operations. Its brand value is US $1390 million according to Interbrand. MUJI has continued to grow consolidated operating revenue for the past 14 years. MUJI is a Japanese chain of lifestyle retail brand stores that operates in 27 countries and regions with 821 stores, employing 16,195 staff including 9203 part-time staff. ![]()
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